Inspironlabs | 22 July, 2022
How AI affects E-commerce Industry
Written by Shivam Pandey
Artificial intelligence is a system or machine that mimics human intelligence to perform tasks & can iteratively improve itself based on the information it collects. It is possible to manifest AI in several ways. Here are a few examples:
- To provide more efficient answers to customer queries, chatbots use artificial intelligence
- To improve scheduling, intelligent assistants parse large free-text datasets to extract critical information
- Users can get automated recommendations for TV shows based on their viewing habits by using recommendation engines
Artificial intelligence is more than just format or function; it's about the process and being able to think with superpowers. AI doesn't intend to replace humans, despite images of high-functioning, human-like robots taking over the world. Instead, human capabilities and contributions will be significantly enhanced. The value of this asset to a business is therefore extremely high.
If you want to shop more cost-effectively, you can use voice commands.
There was a time when shoppers used search engines to compare prices to make purchase decisions. Unfortunately, there is a sizeable group of people who still gamble on the lottery, even though the idea may sound outdated to us today. That is a wake-up call! With the help of artificial intelligence-powered voice assistants, shopping for items online has become much more manageable. Just tell Alexa what you want, and she'll take care of the rest. Simply clicking the link will take you where you need to go. Make a payment. Please place your order. Isn't it simple? Besides helping customers save money, it also helps you build customer loyalty. If you tailor your strategy accordingly, that is.
Improved customer satisfaction with better services leads to increased loyalty and customer retention.
Imagine this: a customer scrolls through your e-commerce site to find a brown leather belt. After looking through the entire range, they can't find the item they're looking for. As soon as you try to click the Close Tab button, the website's AI-enabled chatbot will be activated, and a pop-up will pop up asking for details about a particular item. Customers share their needed features, and chatbots complete their orders in minutes. What's the value of this implementation for you? One of the main ways a business generates revenue is by selling products or services. Three, a customer who is loyal and satisfied. Chatbots can help you provide 24/7 customer service.
Tap Opportunities by Offering Personalized Recommendations.
For eCommerce businesses to be successful, it's essential to understand consumer behavior and plan accordingly. Analytics that are powered by artificial intelligence (AI) can be beneficial in understanding a business's performance. These insights not only provide necessary details but also allow for personalization at every stage of the buyer's journey. These systems track shopper activity across all channels and platforms to help you:
- Drive 16 to 10 times conversion
- Have multiple interaction channels by evaluating your customers' most active platform
- Create a custom strategy
- When providing a type of service, we will develop site visitors by a Prime area. This strategy pays off in the long run by increasing revenue and keeping customers happy.
Visual Search to Enable Customers to Find Products Easily
Visual searches are a great way to interact with customers on your online store. Optical search engines can quickly identify products you need and direct you to them by uploading an image. Gartner predicts that early adopter brands that add visual and voice search features to their websites will significantly increase revenue. Today, customers love pictures and anything that makes their lives easier- as has always been the case. Over 600 million searches on Pinterest every month, and yes, 62% of millennials today demand the integration of visual search into digital shopping. Implementing visual search is not only about enhancing your functionality but also about the need to stay ahead of the competition curve. The strategy of helping customers land among their favorites can also lead to colossal revenue and encourage more customers. One great example of ASOS's search tool, known as Style Match, is how it allows you to find clothing that perfectly matches your style.
Maintaining the authenticity of reviews is important with AI.
Fake reviews have been a problem for eCommerce stores for a long time. In today's era where 88% of consumers trust online reviews, a single bad review can have a significant impact on a business's sales and marketing strategies. Popular brands like Amazon use AI/ML systems to track customer behavior and purchase history to increase awareness and weight of verified customer reviews. Therefore, only authentic and genuine reviews are displayed on the site.
By mixing in-store and online shopping, you can improve the shopping experience for customers.
Yet again, Amazon went above and beyond in terms of innovation when it launched its chain of stores that let customers shop both in-store and online. Amazon Go is a grocery store network that lets you shop for groceries without having to wait in long lines. The stores work with an Amazon Go app, so you just enter the store, take what you want, and leave. The technology uses artificial intelligence, sensor fusion, and deep learning to detect the items picked from shelves and track the items in the virtual cart. When you leave the store, your Amazon account is charged, and a receipt is emailed to you almost instantly.
Shopping for your favorite stores has come a long way from the experience of scrolling through shop Pages and hunting down the store. You can now buy products from various stores by simply browsing through them, including clothes, groceries, and eyewear. Your package will arrive soon. There are many ways it can happen. One must prepare and upgrade its services to stay ahead of the competition.